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Frequently Asked Questions

What should be the first ingredient in pet food?

A named animal protein — such as chicken, beef, lamb or salmon — should ideally be the first ingredient in quality pet food, indicating it makes up the largest proportion of the product by weight. "Meat meal" or "animal derivatives" without a named species are lower-quality, less transparent alternatives.

Are grain-free diets better for dogs and cats?

Grain-free diets have grown in popularity, but the evidence on whether they are broadly superior for most healthy pets is mixed. Some pets with specific intolerances benefit from grain-free formulations. There have also been discussions in veterinary research about a potential association between grain-free diets and certain cardiac conditions in dogs, so it is worth discussing dietary choices with a veterinarian.

Is natural flea treatment as effective as conventional treatments?

Natural flea prevention products can be effective for low-risk situations or as part of a broader preventive approach, but may not match the efficacy of veterinary-prescribed treatments for active infestations. A veterinarian is the most appropriate source of advice for parasite control, as the right approach depends on your pet, lifestyle and local parasite risk.

Why avoid artificial colours in pet treats?

Artificial colours in pet treats serve no nutritional purpose and are included entirely for visual appeal — to the owner, since pets are not known to have strong colour preferences in their food. Avoiding artificial colours in pet treats is a straightforward way to reduce unnecessary additives from your pet's diet.

How should I store natural pet food after opening?

Transfer opened dry pet food to an airtight container to maintain freshness and prevent exposure to air, moisture and pests, all of which degrade quality faster than intact packaging. Natural pet food without synthetic preservatives tends to have a shorter shelf life than conventional alternatives once opened.